By: Lawanda Johnson
Congratulations, you are in the music industry. You've already figured out that you have talent, a supporting fanbase, and a team that is there to help you. So what's next? What a lot of up and coming artists fail to realize, is that having a publicist is very crucial for their brand. Now, do not confuse a publicist with your manager. Your manager is there to "manage your career." Your publicist is there to make sure your career stays relevant. You may ask yourself, "Do I really need a PR?" The answer is yes and here are three reasons why.
1. PRs keep your brand relevant. Publicists are the ones who see the vision and paint the picture for you in order to pitch your music to the tastemakers of the industry (i.e. Djs, blogs, networks, etc). Publicists are the ones that have the "juice." They are at these networking events and have build rapports with people you do not know---yet! So you can hire a publicist to handle all of your press inquiries including writing your press releases and he or she may even redesign your EPK (electronic press kit) or give suggestions that can help strengthen your website.
2. A publicist makes your brand more professional. As some of you indie artists may know that it is hard to send out submissions to new blogs on your own and never receive an answer or a post or even any feedback. Here's why: you are the product without a spokesperson. You can't sell yourself in that way. A publicist helps and makes that communication to the blog that has a more sophisticated and professional approach. A publicist has the keywords or buzz words that will make a blogger open his or her email faster. Or on the other side, your publicist make know someone who works for the publication or owns the publication. The publicist has the connections and can pretty much use the jargon to help you get your foot in the door.
3. Having a publicist on your team makes everything less stressful. One great quality that a publicist has is good time management skills. They are prompt and religiously checking emails, social media posts, scheduling client interviews and other duties without missing a beat. You need someone like that on your team. Let your street team focus on promoting your merch. Your manager will handle your business. Then your publicist will deal with all communications and press. Every person has a task and not one person trying to do it all. Balance is key and one step to getting your brand out to the people.