By Brandon Countee
The past few weeks, I have been unable to write anything as I have been busy dealing with client's needs: prepping single releases, finishing contracts and general conversation. During this time, I was trying to figure out what to write about next and couldn’t figure it out. But then it struck me during a conversation I had with an indie record label owner, that there are common things that every manager, artist, producer, etc. will face in music. Here are a couple of those things and my advice for them.
Distractions and Focus
Losing focus happens. Whether it's an artist losing sight or a manager having personal problems (or vice versa) it happens. My best advice is to make deadlines and have weekly conversations if not meetings so that you and your client can keep your eye on the prize and can keep yourselves focused through distractions. Life will always happen and at times it can stall or derail a career. But only if you let it.
I was speaking with a publicist recently and she asked a very interesting question regarding being in entertainment. She asked me if books regarding the music business a big help with learning were how the industry works. I always felt that books are informational but experience is a real teacher. I have maybe 10 books regarding the music industry, but I really learn what I was doing after having to apply what I learn and deal with industry issues. Best way to learn is not to read too much but go out and just do.
Brandon Countee (@brandoncountee) is the founder and Chief Design Director of Majestic Raven (MR). He specializes in branding and marketing, along with artist management and artist development.